A. Strictly necessary cookies
These keep the Site working (security, load balancing, session). They do not require consent.
B. Analytics cookies
We use Metricool and Google Analytics (GA4) for web analytics, to understand in aggregate how the Site is used (visits, pages viewed, referrers). Metricool loads only after you accept via the cookie banner; if you reject it or take no action, it is not loaded at all.
Google Analytics works differently, and we want to be precise about it. The Google tag loads on every page, including before you make a choice, but it starts with all storage consent denied. In that state it writes no cookies and stores no identifier in your browser: it sends Google anonymous, cookieless signals (such as the page address and a timestamp) that let us see aggregate traffic levels without identifying you or following you between visits. This is Google's Consent Mode. If you accept, storage consent is granted and Google Analytics may then set cookies to distinguish visits and sessions. If you reject, consent stays denied for the rest of your visit and no cookie or identifier is ever stored. Google Analytics is provided by Google and may involve a transfer of data outside the EU.
Before you make a choice, the Site also stores the campaign parameters of the link you arrived
from (the utm_* values, if any) in your browser's session storage, so your visit can
be attributed to the right campaign if you later accept. This is not a cookie, holds no personal
identifier, is discarded when you close the tab, and is deleted immediately if you reject.
Cookies and identifiers set once you accept:
- _ga, _ga_* (Google Analytics): distinguish visitors and sessions. Duration: up to about 2 years.
- Metricool: one or more first-party cookies or identifiers to count visits in aggregate.
You can decline analytics in the banner, or delete the cookies at any time from your browser settings. Clearing the stored choice in your browser will make the banner appear again so you can change your decision.
C. Marketing cookies
We use the LinkedIn Insight Tag to measure our LinkedIn advertising campaigns and to show relevant ads on LinkedIn. This script loads only after you accept via the cookie banner; if you reject it or take no action, it is not loaded. Once accepted, it may store cookies or identifiers in your browser and share data with LinkedIn (LinkedIn Ireland / Microsoft), which may involve a transfer of data outside the EU.
Cookies and identifiers set once you accept:
- li_*, bcookie, bscookie, lidc, UserMatchHistory (LinkedIn): campaign measurement, conversion tracking and ad relevance. Duration: from the session up to about 1 year.
You can decline marketing cookies in the banner, delete them from your browser settings, and manage LinkedIn ad preferences in your LinkedIn account.
Managing cookies
You can control or delete cookies in your browser settings. Blocking strictly-necessary cookies may break parts of the Site.